Privacy Policy

My KPI Marketing
Website: www.mykpi.co
Last Updated: April 2026

1. Introduction

My KPI Marketing (“Company,” “we,” “us,” or “our”) operates the website www.mykpi.co and provides dental marketing services and consulting. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide Directly

Contact Information:

  • Name
  • Email address
  • Phone number
  • Business name and address
  • Website URL
  • Professional credentials

Communication Information:

  • Messages sent through our contact forms
  • Email communications
  • Meeting notes and call transcripts

Service Information:

  • Information about your dental practice or healthcare business
  • Marketing preferences and goals
  • Campaign performance data
  • Customer data you provide for our services

2.2 Information Collected Automatically

Website Usage Information:

  • Pages visited and time spent on each page
  • Referring website or search terms
  • Device type and operating system
  • IP address and browser type
  • Cookies and similar tracking technologies

Communication Data:

  • SMS message delivery status
  • Email open rates and click-through rates
  • Response rates and engagement metrics
  • Call tracking metrics (via Call Tracking Metrics platform)

2.3 Information from Third Parties

Public Business Data:

  • Business directory information
  • Google Business Profile data
  • Social media profiles
  • Public website information
  • Professional licensing databases

Service Providers:

  • Payment processors
  • Email service providers
  • SMS platforms (Twilio)
  • CRM systems (HubSpot)
  • Analytics providers (Google Analytics)
  • Call tracking services (Call Tracking Metrics)

3. How We Use Your Information

3.1 Service Delivery

  • Provide dental marketing services and consulting
  • Create and manage marketing campaigns
  • Send SMS, email, and other marketing communications
  • Track campaign performance and results
  • Respond to your inquiries and requests
  • Deliver reports and analytics
  • Track call metrics and campaign effectiveness

3.2 Communication

  • Send service-related announcements
  • Respond to your questions and requests
  • Provide customer support
  • Send marketing communications (with your consent)
  • Update you on campaign performance
  • Send email updates (approximately 2 emails per week during active campaigns)

3.3 Business Operations

  • Improve our services and website
  • Analyze trends and usage patterns
  • Comply with legal obligations
  • Prevent fraud and security issues
  • Enforce our Terms of Service

3.4 Marketing and Analytics

  • Understand your needs and preferences
  • Develop new services and features
  • Conduct market research
  • Create aggregated, anonymized analytics
  • Optimize our marketing efforts
  • Track call performance and campaign ROI

4. Legal Basis for Processing

4.1 Legitimate Business Interest

  • Provide and improve our services
  • Conduct business operations
  • Comply with legal obligations
  • Protect our rights and interests

4.2 Consent

  • Marketing communications
  • SMS campaigns
  • Email communications
  • Cookie usage

4.3 Contractual Necessity

  • Perform service agreements (typically 12-month contracts)
  • Deliver marketing services
  • Process payments
  • Fulfill your requests

4.4 Legal Compliance

  • Comply with applicable laws and regulations
  • Respond to legal requests
  • Enforce our agreements
  • Protect public safety

5. How We Share Your Information

5.1 Data Sharing Policy

My KPI Marketing does not share any client or customer information with any third parties. Your data is kept confidential and is used exclusively for delivering our services to you.

5.2 No Third-Party Sharing

We do not share your information with business partners, agencies, consultants, subcontractors, or any other third parties.

5.3 Legal Requirements

  • Court orders or legal process
  • Government agencies or regulators
  • Law enforcement
  • Protection of rights, privacy, or safety

5.4 Business Transfers

If My KPI Marketing is involved in a merger, acquisition, or sale of assets, your information may be transferred.

5.5 With Your Consent

We may share your information with third parties with your explicit consent.

5.6 Data Confidentiality

Important: We do not share, sell, or disclose any client data to any third parties under any circumstances.

6. Data Security

  • Encryption of data in transit and at rest
  • Secure password protection
  • Access controls and authentication
  • Regular security audits
  • Employee training on data protection

7. Data Retention

  • Active clients: Duration of service + 30 days
  • Inactive contacts: Deleted after campaign ends
  • Website analytics: Up to 2 years
  • Legal/compliance records: As required by law

Important: All personal data is deleted within 30 days of contract termination unless required by law.

8. Your Rights and Choices

  • Access and correct your data
  • Request a copy of your data
  • Opt out of emails (unsubscribe link)
  • Opt out of SMS (reply STOP)
  • Disable cookies via browser settings
  • Request data deletion

9. SMS and Email Communications

SMS: Consent required. Reply “STOP” to opt out. Message frequency varies. Standard rates apply.

Email: You may unsubscribe anytime. Typically ~2 emails per week during active campaigns.

10. Cookies and Tracking Technologies

  • Remember preferences
  • Analyze website usage
  • Improve user experience
  • Track marketing performance

11. Call Tracking

  • Track campaign call sources
  • Measure ROI
  • Analyze performance

Note: Calls are not recorded without consent.

12. Third-Party Links

We are not responsible for third-party privacy practices.

13. Children’s Privacy

We do not knowingly collect data from individuals under 18.

14. International Data Transfers

All data is processed in the United States.

15. California Privacy Rights (CCPA)

  • Right to know
  • Right to delete
  • Right to opt-out
  • Right to non-discrimination

16. Contact Us

My KPI Marketing
Website: www.mykpi.co
Email: Bryan@mykpi.co
Phone: (610) 329-8848
Address: Parrish, Florida 34219

17. Changes to This Policy

We may update this Privacy Policy at any time. Changes will be reflected by updating the “Last Updated” date.

18. Additional Information

  • Complies with CAN-SPAM, TCPA, FTC regulations
  • Typical contracts: 12 months
  • Client data deleted within 30 days of termination

End of Privacy Policy