Patients who are injured in a devastating fire, workplace accident, or car crash need your services as a plastic surgeon even in the midst of a pandemic. So, marketing your plastic surgery practice is even more important now because your patients will want to know that they will be safe when they must come to your office. Businesses of all kinds are closing due to their inability to change and adapt, but you can avoid that fate by adopting the suggested measures and then marketing your business as if it is just opening.
First of all, It is critical that you ensure that your practice is adopting some of the new protocols to ensure the safety of both clients and staff. The American Society of Plastic Surgeons (ASPS) suggests the following:
- Staggered scheduling and delay of less urgent procedures
- Use of virtual appointments when possible
- Social distancing in the waiting area
- Reassessing cleaning and sterilization procedures
- Training staff on new protocols
- On-site screening, such as temperature checks
- Use of masks by staff and patients in common areas
Next, these new procedures and practices should be placed on your website, mentioned in all social media posts, and printed on signs and brochures. It will be marketing your plastic surgery practice that will be the key to weathering the current storm.