Marketing your medical spa during this time of uncertainty associated with COVID-19 may seem like an uphill battle. But it doesn’t have to be, especially when you consider the amount of stress we are all carrying. We are dealing with an unknown health threat, loss of jobs and companies, separation of families, and ever-changing regulations and directives. People need services like yours to enjoy optimum physical and mental health.
Your marketing team must change focus in order to reach clients and also to keep your medical spa relevant. It’s good to know that it isn’t hard to do.
Here are some suggestions:
- Update your website to highlight changes you have made in your practice to keep clients safe: Sanitation procedures in the waiting area and treatment areas, check-in protocols, etc.
- Invest in optimization services for your website. Your business can be saved by getting help with raising your online presence and search ranking, establishing brand awareness, and updating for mobile accessibility can be the step that saves your business.
- Market your medical spa on social media or expand on the services you have always provided; simply point out how you are adapting to the current realities. More people are working at home and they are searching online for what you offer; make sure they see your business and know that you will keep them safe.
Now is the time to step outside the ordinary marketing methods and get creative as you market your medical spa. A strategic online marketing plan can be the key to staying in business when some of your competitors are closing their doors.
My KPI has experts that can help you with this if you need suggestions.
