Healthcare practitioners are busy professionals and few have extra time to devote to the reviews their patients post online. The reality today, though, is that someone in the practice needs to be doing it. If not, online reviews can hurt your business simply through inattention. Online reviews give insight into what your patients think about […]
There has never been a more critical time to make use of every small business marketing tool available to promote and sustain your healthcare business. In days past, customers and potential customers could pull out the Yellow Pages to find important information they needed to find and use your practice. Today, they go to Google […]
A small businessman came up with a brilliant idea, created it at great personal expense, and then sold little of his service. He had no brand. If people don’t know about your practice or business and what you offer, nothing else matters. Online branding for small businesses is vital to your bottom line. It can […]
Digital marketing is no longer an “add-on” to undertake when a business has some extra time to devote to a marketing campaign. No matter if you are using SEO, PPC, or other strategies, creating a brand, a presence, and a voice online is critical to growing any business today. The first question becomes how to […]
As a business owner, you want your company’s information near the top of any search results list. And a search engine’s top priority is to provide the most thorough answers to their searches. Your website designer and your SEO specialist work diligently on your behalf to get the attention of those who are in the […]
You have made it through COVID so far. Congratulations! All businesses still standing will now need to use every marketing tool possible to stay open as quarantines come and go—and come again. You want to keep that OPEN FOR BUSINESS sign up as the second year of a pandemic looms ahead. One vital tool is […]
As a business person in today’s economic climate, you have to maximize every tool available to bring traffic to your website.