Google issues hundreds of updates each year to keep its results as useful as possible to searchers. In 2020 alone, there were 4,500 of these “improvements” made to its search system. That’s a lot to keep up with, but the good news is that there are usually only a handful of updates each year that […]
As a healthcare professional, your life is driven by one mission: To do no harm. It touches every aspect of your patient and client care, as well as how you do business for those same people. Your marketing plan, including a professionally created business website, can reinforce that mission through Google’s E-A-T algorithm update. In […]
The public is becoming more discerning when choosing medical practices, doctors, dentists, and other providers in the healthcare field. The days of families seeing the same doctor generation after generation are not as common. As a healthcare professional, your duty is to ensure that your patients are healthy and you are probably quite good at […]
Security is a paramount concern of customers in the technology-driven marketplace today. Your customers insist on it so you must provide it; if you don’t, they will move on to another company’s site to purchase their product. That security must be evident from the moment anyone logs onto your business’ website. If the designation HTTPS […]
Let’s face it: In today’s marketplace, your online presence is second only (maybe!) to building a relationship with your customers even before they buy.
A business’s top priority is driving customers to its brand and then getting that customer to buy.
For a business person in today’s world of online marketing, you know there’s a lot to learn about getting your business higher on Google’s search engine results.