The Importance of Online Reviews for Healthcare Practices

Healthcare practitioners are busy professionals and few have extra time to devote to the reviews their patients post online. The reality today, though, is that someone in the practice needs to be doing it. If not, online reviews can hurt your business simply through inattention. Online reviews give insight into what your patients think about […]

Why Your Healthcare Business Should Have a Google Business Listing

There has never been a more critical time to make use of every small business marketing tool available to promote and sustain your healthcare business. In days past, customers and potential customers could pull out the Yellow Pages to find important information they needed to find and use your practice. Today, they go to Google […]

What You Need to Know About Google’s New Page Title Update

Google issues hundreds of updates each year to keep its results as useful as possible to searchers. In 2020 alone, there were 4,500 of these “improvements” made to its search system.  That’s a lot to keep up with, but the good news is that there are usually only a handful of updates each year that […]

What Is E-A-T & Why Your Healthcare Website Needs It Now

As a healthcare professional, your life is driven by one mission: To do no harm. It touches every aspect of your patient and client care, as well as how you do business for those same people.  Your marketing plan, including a professionally created business website, can reinforce that mission through Google’s E-A-T algorithm update. In […]

4 Top Reasons Your Healthcare Practice Needs Local SEO

The public is becoming more discerning when choosing medical practices, doctors, dentists, and other providers in the healthcare field. The days of families seeing the same doctor generation after generation are not as common. As a healthcare professional, your duty is to ensure that your patients are healthy and you are probably quite good at […]

Small Business Branding That Won’t Break The Bank


A small businessman came up with a brilliant idea, created it at great personal expense, and then sold little of his service.  He had no brand.  If people don’t know about your practice or business and what you offer, nothing else matters. Online branding for small businesses is vital to your bottom line. It can […]

The Pros & Cons of Hiring A Professional Digital Marketing Agency

Digital marketing is no longer an “add-on” to undertake when a business has some extra time to devote to a marketing campaign. No matter if you are using SEO, PPC, or other strategies, creating a brand, a presence, and a voice online is critical to growing any business today.  The first question becomes how to […]

What Is HTTPS & Why Is It Important For Your Business Website?

Security is a paramount concern of customers in the technology-driven marketplace today. Your customers insist on it so you must provide it; if you don’t, they will move on to another company’s site to purchase their product. That security must be evident from the moment anyone logs onto your business’ website. If the designation HTTPS […]