The need for a new roof can often wait. But when a violent storm leads to the destruction or serious damage to a customer’s roof, it can’t wait. Marketing your roofing business in the middle of a pandemic coupled with hurricanes and tornadoes is not only challenging, but it is also critical. It will take incorporating measures to assure your customers that your employees will observe new protocols to keep personal contact to a minimum while completing the high-quality work the customer deserves.
According to the National Building Trades Union, businesses can protect themselves and their customers by:
- Designating a COVID-19 officer for every job site
- Training all workers on new protocols on job sites
- Trimming crews to only those necessary to complete a job; stagger work crews
- Requiring masks and social distancing when dealing with customers
- Emphasizing importance of hand-washing even on job sites; provide water or alcohol-based hand cleaners
- Minimizing interactions with customers when delivering or picking up materials from job sites
After making these changes, the next step is marketing your roofing business’s new practices through your website, social media pages, printed materials, and other media. Assuring your customers that you will safely take care of their roofing needs even in these uncertain times will keep you in business.