The landscape of business has changed dramatically. Stay-at-home orders have kept families sequestered, often in close quarters, and everyone is trying to stay healthy and safe from infectious disease. Businesses are also required to ensure the safety of their employees and customers. Marketing your HVAC business during this time must take all this into consideration.
HVAC systems have never been more important than they are now. As you adjust your business practices to keep up with ever-changing health protocols, your customers want to know what those practices are and if your business is following them. And since many diseases are airborne, the World Health Organization suggests the following:
- Configure ducted HVAC systems to increase the rate of exchange with fresh air from outside the building to reduce recirculation.
- Adjust settings to keep air flowing overnight and weekends
- Upgrade HVAC hardware in older systems, such as variable-speed motors, more sophisticated airflow-control systems, and high-performance purification systems.
The professionalism you demonstrate to your clients by discussing these measures with them will maintain the level of trust that you have built. Marketing your HVAC business now dictates that you highlight these changes on your website and social media. Your customers will see that your first concern is their safety, while you are still protecting your bottom line.
My KPI stands ready to help if you need us.